Communication, Dissemination, and Exploitation for European Projects Quiz

Welcome to your Communication, Dissemination, and Exploitation for European Projects Quiz

Full Name

What is an indicator of engagement in virtual events?

Silent attendance.

Exit rate.

Participation in Q&A and polls.

Which component helps increase SEO by summarizing the article?

Meta description.

URL extension.

Footer.

Which social media metric measures how often content is shared?

Views.

Impressions.

Shares.

Why use Google Analytics on a project website?

To keep pages private.

To track website traffic and audience behavior.

To update web design features.

Which is a best practice for SEO on images?

Use descriptive alt text.

Avoid using captions.

Use vague file names.

How can groups be promoted effectively?

By not promoting at all.

Via newsletters and presentations.

Only through private messages.

What does “reach” mean on social media?

The number of shares only.

The number of unique users who see your post.

The number of comments.

How can we measure document downloads?

By tracking download metrics in website analytics.

By tracking shares.

By counting page views only.

What is the primary difference between a blog post and a press release?

A blog post is shared directly with media outlets, while a press release is published on the project website.

A blog post is typically formal and written for journalists, while a press release is informal and written for general audiences.

A blog post is designed to engage and inform general audiences with flexible content, while a press release is a formal communication tool aimed at providing specific news to journalists and media outlets.

10.

What should be reported in periodic project reports?

Unrelated external news.

Personal opinions of team members.

Key activities, events, and results.

1 out of 5

11.

Why are clear event agendas important?

They are only for internal use.

They help engage and inform the audience.

They are optional.

12.

What does “organic reach” mean on social media?

Direct messages.

Content views generated without paid promotion.

Paid ads.

13.

Why is it important to tag dissemination products properly?

To avoid tracking views.

To keep content private.

To improve discoverability and tracking.

14.

What does “session duration” mean on a website?

The time it takes to load a page.

The length of the URL.

The time a visitor spends on the website.

15.

Where can you find Twitter/X analytics?

Google Sheets.

PowerPoint.

Twitter/X has its own analytics tool.

16.

What does a low bounce rate mean?

Users are engaging with multiple pages.

The website isn’t loading.

Users are leaving immediately.

17.

What is a CTA (Call to Action)?

A closed discussion.

A platform setting.

A prompt encouraging users to take an action.

18.

Which tool is essential for managing LinkedIn analytics?

Instagram Insights.

LinkedIn Analytics.

Excel Dashboard.

19.

What does a high click-through rate indicate?

The website is inactive.

People are only reading without action.

People are interested in the content and clicking links.

20.

What’s a good way to invite stakeholders to a project group?

Through social media and events.

By not inviting them directly.

Through private emails only.

2 out of 5

21.

What’s the purpose of a “target audience” in dissemination?

To define specific groups most interested in project results.

To delay communication until the end of the project.

To restrict results to internal teams.

22.

Which of the following is a common way to disseminate project results to the academic community?

Keeping results only in internal reports.

Only using social media posts.

Publishing results in peer-reviewed journals and open-access platforms.

23.

Which of the following is a best practice for communicating project outcomes to policymakers?

Only posting results on social media without direct outreach.

Presenting key results in brief, accessible policy briefs.

Sharing long technical reports with no summaries.

24.

What is the main goal of exploitation in EU projects?

To use project results for societal, commercial, or scientific benefits.

To restrict project results to only internal partners.

To create reports that are not shared externally.

25.

What should be considered when organizing a final conference for an EU project?

Only inviting internal project members.

Sharing project results with stakeholders and encouraging feedback.

Avoiding media coverage.

26.

What’s a key difference between dissemination and exploitation?

They are exactly the same.

Dissemination is sharing information; exploitation is actively using results for further impact.

Exploitation focuses only on private sector partners.

27.

Which method can increase stakeholder engagement at a dissemination event?

Only sharing results via one-way presentations.

Avoiding Q&A sessions.

Interactive sessions like panel discussions or workshops.

28.

What’s the benefit of creating an exploitation plan early in the project?

It helps identify potential users of project results and outlines impact pathways.

It ensures that results are only shared internally.

It only applies to the last project phase.

29.

How can a project best support the sustainability of its results?

By creating partnerships or resources that continue using the results after project funding ends.

By ceasing all activities after the final report.

By only focusing on results during the project term.

30.

Why is it important to tailor communication to different stakeholder groups?

All stakeholders have the same needs.

Tailoring messages decreases engagement.

Different groups may have varying interests and needs regarding the project’s results.

3 out of 5

31.

Which of the following helps in building SEO on a blog post?

Including relevant keywords.

Using only images with no text.

Making posts very long without structure.

32.

What should be included in a project newsletter?

Recent achievements and upcoming events.

Unrelated viral videos.

Internal-only meeting notes.

33.

Which of these is an open-access platform for sharing results?

Zenodo.

WhatsApp.

LinkedIn.

34.

How can SEO help your project?

It increases visibility in search results.

It restricts content to private users.

It eliminates the need for social media.

35.

Which metric is key to understanding email campaign success?

Open rate.

Page views.

Bounce rate.

36.

Which social media platform has its own analytics tool for page insights?

YouTube.

WhatsApp.

Facebook.

37.

How can we foster community engagement in groups?

Host Q&A sessions and encourage discussions.

Post once a year.

Avoid responding to comments.

38.

What is the purpose of Meta titles?

To provide internal project codes.

To summarize the page content in search results.

To display long paragraphs in search engines.

39.

Why is stakeholder engagement important?

It is required solely for periodic reporting.

It only benefits social media metrics.

It increases project visibility and relevance.

40.

What can analytics tell us about an audience?

Their personal names.

Their passwords.

Where they are located.

4 out of 5

41.

Which platform is best for academic and professional networking?

Pinterest.

TikTok.

LinkedIn.

42.

How can you improve engagement on social media posts?

Only post links without images.

Use interactive content like polls and questions.

Limit posts to once a month.

43.

Which metric measures website engagement?

Scroll depth.

Loading delay.

Bounce rate.

44.

What is the purpose of dissemination in European projects?

To restrict project results to internal partners.

To provide only financial reports to stakeholders.

To spread project results to a broader audience.

45.

What does SEO stand for?

Search Engine Organization.

Search Engine Optimization.

Social Engagement Optimization.

46.

What tool would you use to measure traffic on a project website?

PowerPoint.

Excel Reports.

Google Analytics.

47.

What is the ideal source for project updates and announcements?

Project website.

Private emails.

Unofficial forums.

48.

What does a high bounce rate indicate?

Visitors are leaving the website quickly.

Visitors are deeply engaging with content.

The website has strong SEO.

49.

What is the recommended way to organize website content?

Avoid organizing with headings.

Use a single block of text.

Use headings like H1, H2, and H3.

50.

Which metric shows how many people viewed a social media post?

Session duration.

Click-through rate.

Impressions.

5 out of 5